Creating a website nowadays takes more than simple coding and inserting a few text boxes. Looking to the present, we now live in a very user-oriented world where websites are tailored to their target audience’s needs and pain points. Why? Because great web design is what generates valuable conversions and builds a company’s trust and credibility — both of which are essential for businesses like ours to thrive.

You may already know of a sitemap as a file containing all of the URLs on your website. The purpose of this sitemap? To let search engines know how your website content is structured for indexability. But that’s not the kind of sitemap we’ll be talking about today. 

Instead, we’ll be looking at visual sitemaps and how this can boost your website’s user experience (UX) design to provide your visitors with a meaningful and relevant experience.

 

What is a visual sitemap?

Enter the visual sitemap — an easy-to-digest visual diagram that represents the structure of your website. This ensures that your website’s navigation is simple and seamless.

 

How to structure your visual sitemap diagram

Your visual sitemap would typically start with the homepage at the top, branching out to main sections or pages — for example, your About, Services, and Contact pages. Each section then connects to your subpages using arrows to indicate the flow and buyer journey, while boxes represent pages. You can then add extra labels for clarity and hierarchy. 

If you’re not sure where to start, there are plenty of visual sitemap diagram generators available to give you an idea of what it should look like.

 

What’s the purpose of a visual sitemap for UX design?

Your visual sitemap acts as a blueprint for your website’s structure, enhancing the user experience in many ways. 

Firstly, it gives you a clear overview of the site’s organisation, which will then help you understand how visitors actually use and navigate your website to find what they’re looking for By visualising the relationships and connections between pages, you can easily anticipate where they’ll go next. It’s an effective way to predict the buyer journey, allowing you to close in and optimise the pages that are most valuable to your users.

Additionally, a well-designed visual sitemap is great if you’re going through a website refresh, as it allows you to reassess your website’s purpose and mission. When all of your hard work and collaboration goes to the building and development stage, your visual sitemap will become a handy resource, fostering collaboration and ensuring consistency in design and functionality. 

 

How can small businesses benefit from a visual sitemap diagram?

If you’ve never developed a visual sitemap for your website before, it’s natural to feel a little daunted at first. After all, it can get quite technical depending on the complexity of your website. However, if we didn’t think it was a worthwhile task, then we wouldn’t be suggesting it! Here are a few reasons why a visual sitemap is a worthwhile exercise.

 

1. Improve your content management efforts

A visual sitemap will help you identify the content needed for each page and also how it links with other pages on your website. The sitemap can ultimately help you plan content creation more efficiently by visualising any gaps or duplications.

 

2. Enhance your SEO

If you’re a business owner, then you’ll already know that Search Engine Optimisation (SEO) is crucial for increasing your website’s visibility in search engine results. A visual sitemap will help you structure your website in a way that is search-engine friendly, almost guaranteeing a logical flow and easy navigation that search engines and users both enjoy.

It can also highlight how to effectively use keywords within your website’s structure for keyword mapping and grouping, meaning your content is more likely to show up for high-volume queries. What’s more, a visual sitemap will also make it easier to plan out any technical SEO elements such as internal linking to build your website’s credibility and Domain Authority (DA).

 

3. Make website maintenance and scalability easier

As your business grows, your website will also need to expand to include new services, products, and information. Your visual sitemap will provide a ready-to-go framework, making it easier to add new sections or pages without disrupting the existing structure. 

 

4. The big one… nail your UX approach

By mapping out all of the pages, and their relationships and links, you can ensure that your users can navigate the site intuitively, reaching their desired destination with minimal hurdles. This clarity significantly enhances the user experience by reducing frustration and instead increases positive engagement. 

 

Ready to enhance your website’s UX design?

Our experienced and enthusiastic website design services are here to help. Based in the beating heart of vibrant Bristol, we’ve never been about a one-size-fits-all web design approach here. Instead, our goal is to create cohesive designs for businesses like yours to express your brand and reach new customers.

Make a website design enquiry today and let’s get you started.

Search Engine Optimisation (SEO) is key to a successful online presence. With the right SEO tools, you can significantly improve your website’s visibility and ranking. 

But, with a plethora of options available, identifying the best SEO software, especially for small businesses, can sometimes be a bit of a challenging task. Fear not! Here are some of our handy tips to enhance your SEO strategy. 

 

A brief overview of SEO tools

Search engines like Google, Bing, and Yahoo are the go-to platforms for most people when they want to find information, products, or services online. When your website ranks higher in search engine results pages (SERPs), it attracts more organic traffic, which can lead to increased visibility, brand recognition, and revenue.

However, getting your website to the top of the SERPs is no small feat. It requires continuous effort, optimisation, and a thorough understanding of how search engines work. 

This is where SEO tools come into play, as they can provide invaluable insights and assistance in improving your website’s search engine rankings.

The answer isn’t straightforward, as the best tool often depends on your business’s individual needs and goals. However, certain tools are widely recognised for their comprehensive features and user-friendly interfaces, making them favourites among many SEO professionals.

The best SEO tools and software for your business

Whilst your SEO requirements may vary depending on your business needs and the services you offer, the following tools can usually be applied universally.

1. Google Analytics and Google Search Console

For small businesses, Google’s tools — Google Analytics and Google Search Console — are indispensable and free. It provides insights directly from Google, the largest search engine in the world. 

With this tool, you can monitor your website’s performance in Google Search, identify indexing issues, and receive recommendations to improve your site’s visibility. Google Search Console is especially valuable for small businesses on a tight budget. Google Analytics offers insights into website traffic and user behaviour, highlighting areas for improvement.

 

2. SEMrush

SEMrush is an all-in-one marketing toolkit that offers features like keyword research, competitor analysis, and site audits. Its versatility makes it a strong contender for the best SEO software for small businesses, catering to both beginners and seasoned professionals.

With SEMrush, you can perform keyword research, track your rankings, analyse your competitors, and even conduct site audits to identify and fix SEO issues. For small businesses looking to make a big impact in the digital realm, SEMrush is an excellent choice.

 

3. Ahrefs

Ahrefs is renowned for its powerful backlink analysis capabilities. Ahrefs is a powerful SEO toolset known for its exceptional backlink analysis features. 

Backlinks play a crucial role in SEO, and Ahrefs helps you discover your competitors’ backlinks and identify new opportunities for building high-quality links to your website. It also provides keyword research, content analysis, and rank-tracking capabilities, making it a versatile choice for any SEO strategy.

 

4. Moz

Moz is another comprehensive SEO tool that offers features like keyword research, site audits, and link-building recommendations. Its Keyword Explorer is particularly useful for uncovering long-tail keywords, which are valuable for small businesses targeting niche markets.

Moz also provides a helpful browser extension called MozBar, which allows you to see important SEO metrics while you browse the web. For small businesses, Moz is an excellent choice due to its user-friendly interface and robust SEO insights.

 

5. Yoast SEO

Specifically for WordPress users, Yoast SEO is a plugin that guides you in optimising your content for search engines. 

Yoast helps you optimise your content for specific keywords, provides readability suggestions, and generates XML sitemaps for improved indexing. Yoast SEO is a valuable tool for bloggers, small business owners, and anyone using WordPress as their content management system.

 

Advanced tools for enhanced SEO strategies

If you’re well-versed in some (or all) of the basic SEO tools above, the following advanced tools might be able to maximise your business reach even more. 

 

6. BuzzSumo

BuzzSumo is an excellent tool for content marketing and SEO. It helps identify trending topics and influential content, which is crucial for crafting a strategy that resonates with your audience.

 

7. Screaming Frog SEO Spider

Screaming Frog offers a more technical approach, providing deep dives into site data to uncover SEO problems. It’s especially useful for larger sites or those addressing more complex technical SEO issues.

 

Why are SEO tools so important?

It’s clear that SEO is a vital tool that can help accelerate your business success on Google, but why are SEO tools so essential in making sure you’re reaching those SERPs?

 

Efficiency and time-saving

SEO tools are designed to automate and simplify various SEO tasks, saving you precious time. From keyword research to competitor analysis, these tools can perform these tasks much faster and more accurately than manual methods.

 

Data-driven decisions

SEO tools provide data and metrics that help you make informed decisions. You can track your website’s performance, monitor changes in rankings, and assess the impact of your SEO efforts. Data-driven decisions are crucial for a successful SEO strategy.

 

Competitive advantage

In the highly competitive online landscape, SEO tools can give you a competitive edge. By uncovering your competitors’ strategies and weaknesses, you can formulate a more effective plan to outrank them in the SERPs.

 

Can you do SEO without tools?

While SEO tools can certainly streamline and enhance your SEO efforts, it’s possible to do SEO without them. However, it’s important to note that doing SEO without tools can be more time-consuming and challenging, especially if you’re not an experienced SEO professional.

Here are some essential tasks you can perform to improve your website’s SEO without relying heavily on specialised tools.

 

Keyword research: Use free resources like Google’s Keyword Planner or simply brainstorm relevant keywords related to your business or content.

 

Content optimisation: Learn about on-page SEO techniques and apply them to your website’s content, including optimising titles, headings, and meta descriptions.

 

Link building: Reach out to other websites in your niche for guest posting opportunities and collaborate with influencers for backlinks.

 

Competitor analysis: manually review competitor websites, their content, and their backlink profiles to identify opportunities and weaknesses.

 

Monitoring and analytics: Utilise free tools like Google Analytics and Google Search Console to track your website’s performance and identify areas for improvement.

 

While these manual methods can help you improve your website’s SEO, it’s I’mportant to recognise that SEO tools can significantly simplify and accelerate these processes. Additionally, they provide valuable insights and data that are challenging to obtain manually.

 

The bottom line

Investing in the best SEO software is a step towards ensuring that your website doesn’t just exist, but thrives online. Whether you’re a small business or a large enterprise, these tools provide valuable insights and actionable steps to improve your online presence. Remember, SEO is a continuous process, and staying equipped with the right tools can make this journey much smoother and more successful.

 

Data-driven SEO strategies from NMG

SEO is the secret ingredient for digital success. It’s not just about keywords and rankings, it’s about boosting your brand, engaging your audience, and growing your business.

At Narwhal Media Group, our SEO team are well-versed in using a variety of SEO tools so you can achieve the results you’re after. 

We won’t promise overnight miracles, but our SEO strategies are like fine wine – they get better with time. Contact us today to explore how our SEO tools can be the missing piece to your digital success puzzle.

Social media has been part of our online digital marketing presence for over a decade now. Can you believe it? We can’t quite. The question of whether or not to leverage social media for advertising is an absolute yes, but it’s about making sure you’re advertising on the right social media platforms to make the most out of your business. 

From Facebook, Instagram, TikTok, and Snapchat to LinkedIn, the options seem endless when it comes to social media. So, which platform is right to help your business thrive in social media advertising? 

 

First thing’s first: Understand your audience

To get the most out of your social media marketing, you need to understand your audience for your advertising efforts to be effective. Different social media platforms cater to varying demographics, interests, and user behaviours. For instance, while Instagram and TikTok are favoured by younger audiences, platforms like Facebook and LinkedIn attract a more mature demographic. 

There’s no denying that Gen Z has harnessed the power of social media advertising by taking the TikTok world by storm. They’ve even been utilising new and innovative ways to engage people quickly, like parodies and voiceovers. Who could imagine?

Not only has digital marketing evolved dramatically, but people are now able to harness social media to push business products and services in a whole new way. From Instagram stories to YouTube shorts and TikTok skits — there are so many ways you can tap into your target audience.

Key age groups and their preferred social media platforms include:

  • Younger audiences (Gen Z and younger Millennials) may be more active on TikTok, Snapchat, and Instagram.
  • Professional and B2B audiences might be found on LinkedIn.
  • A broad, diverse audience can often be reached through Facebook, which has a wide range of age groups but tends to attract an older generation.

 

So, before diving into advertising, it’s essential to define your target audience — consider their age, interests, occupation, and online behaviour. You can do this by doing a bit of market research, like conducting surveys or asking for feedback from your existing customers. 

 

How to choose the right social media platform for your business

To choose the right social media platform for your business, you first have to understand your audience. Once you’ve done that, it’s time to assess what sort of content you’re putting out there, or what sort of mediums you’d like to start promoting your business on. 

As different social media platforms cater to various content types, it’s important to think about the format and style your content is going to take. 

 

  • Visual content (photos and videos): Instagram, Pinterest, and TikTok are ideal.
  • Video content: YouTube is the leading platform, but TikTok, Instagram (Reels), and Facebook (Watch) are also significant.
  • Professional and industry-related content: LinkedIn is the best choice.
  • Short, timely updates and conversations: X (formally Twitter) excels in this area.

 

Managing social media requires time, effort, and resources. Each platform has its nuances and demands different strategies and types of content. Consider your capacity to create engaging content and manage engagement. You can do this by making sure you harness effective, SEO-driven content writing — that’s where skilled copywriters come in. It’s better to have a strong presence on a few key platforms than to spread yourself too thin across many.

 

What is PPC in social media marketing?

PPC, or Pay-Per-Click, is an effective tool to weave into your digital marketing strategy. Businesses pay a fee each time their PPC advert is clicked. As a business owner, it allows you to place ads across various social media platforms, targeting specific user demographics, interests, and behaviours. Ultimately, this ensures that your marketing messages reach your intended audience. 

Key features of PPC ad creation and management include diverse ad formats (such as sponsored posts, display ads, and video ads), precise targeting options, budget control, and access to real-time analytics and performance metrics. This model offers cost-effectiveness, targeted reach, flexibility in ad management, and immediate visibility, making it an attractive option for you if you’re aiming to boost traffic, generate leads, or increase sales to your business through social media. 

To maximise the effectiveness of your social media marketing, we’d recommend using PPC marketing alongside an organic, conscious content strategy to target your all-important reach. 

 

What is the difference between social media ads and PPC?

Social media advertising is a more focused segment of the broader  PPC landscape, tailored to the nuanced environments of platforms like Facebook, Instagram, and LinkedIn. 

This ad technique harnesses the rich, demographic, and interest-based data available on these platforms to deliver targeted ads in a variety of engaging formats. On the other hand, PPC encompasses a wider spectrum of digital advertising opportunities, including search engine ads and display ads on websites.

 

Harness your social media advertising with NMG 

Unlock the full potential of your social media advertising with NMG. We expertly blend PPC strategies with high-quality, SEO-driven content to not only capture the attention of your target audience but also attract organic traffic to your brand. 

Let NMG be your partner in navigating the digital landscape, ensuring your message resonates deeply and drives results. Get in touch with our agency team to elevate your online presence and turn clicks into lasting customer relationships today.

When it comes to your business transactions, you’ll want to make the process as smooth as possible. The choice of the right eCommerce platform for your business is akin to selecting the perfect location for a physical store. Is it in a high traffic area? Is your website design effective? How does it look? Are people likely to drop by? These are the kind of questions you need to ask about your eCommerce platform too. 

Your eCommerce platform is all about visibility, accessibility, customer experience, and aligning with your business goals. But with so many options to choose from, finding the best UK eCommerce platform for your specific needs can sometimes be a bit tricky. So, what is an eCommerce platform, and how do you choose the right one for your business? 

 

What is an eCommerce platform?

An eCommerce platform is essentially the tech magic behind any online store. It’s a package of tools letting you build your website, list your products, rake in orders, and get paid, all without needing to be a tech whiz. 

You’ve got everything from designing your shopfront to managing your goods, dealing with customers’ purchases, handling payments, shipping out orders, and even promoting your products or services with marketing tricks. Plus, it keeps things safe and sound for you and your shoppers.

What’s useful about these platforms is how they grow with your business. You start small, and they’ve got your back as you expand. They’re a budget-friendly way to get your shop online, letting you reach customers far and wide, without skimping on security or making things hard for your shoppers. 

Whether you’re just kicking off or you’re looking to take your online business to the next level, picking the right eCommerce platform can really set the stage for your success online, keeping things simple so you can focus on what you do best.

 

Does your eCommerce platform align with your needs?

Before diving into the variety of available eCommerce platforms, it’s essential to understand your business’s unique needs. Consider factors such as the size of your product catalogue, expected traffic, scalability, and specific features like payment gateways, SEO capabilities, and integration with other tools. 

A clear understanding of what your business needs will help you filter through the options more effectively.

 

Key features of the best eCommerce platform for small businesses

The best eCommerce platform typically offers a blend of robust features, scalability, security, and user-friendly design. Look for platforms that provide:

  • Ease of use: An intuitive interface for both you and your customers.
  • Customisation: Options to tailor the look and feel of your site. Attractive, well-designed websites are bound to draw in potential customers.
  • Scalability: Ability to grow with your business without significant performance issues.
  • Security: Strong measures to protect your site and customer data.
  • Support: Accessible and helpful customer service and resources.
  • SEO and marketing tools: Features that help you attract and retain customers.

 

Making sure you choose an eCommerce platform that comes with the above features means that managing your transactions should be more straightforward. 

 

Can you make an eCommerce website from scratch?

Yes, you can make an ecommerce site from scratch. But if you’re not familiar with site building, we’d recommend hiring a web design professional. 

This is because the process involves several steps, including planning your business model, choosing the right ecommerce platform, designing your site, setting up payment processing, and adding products. For a decent eCommerce web design and launch, you’re looking at spending upwards of £4,000 for your website

We’d only recommend you try to build your own eCommerce website if you have technical skills, especially in web development (HTML, CSS, JavaScript, and potentially a backend language like PHP, Ruby, or Python). 

 

Paid commerce platforms

Paid platforms typically offer more comprehensive support and advanced features out of the box. They can handle higher volumes of traffic and transactions more reliably and offer more customisation options. Examples include Shopify, BigCommerce, and Magento Commerce.

Shopify

Think of Shopify as the bread and butter of the eCommerce world. It’s super user-friendly, which means if you’re just dipping your toes into the online selling pool or you’re all about getting your shop live with minimal fuss, Shopify’s your go-to. 

Shopify offers endless possibilities — you get tons of themes and apps to play around with, making your store look great and work smarter. And if you ever hit a snag, their customer support team is like that knowledgeable friend who’s always there to help you out, anytime.

BigCommerce

BigCommerce is like the middle ground that’s got its act together, perfect for businesses that have outgrown their starter spaces but aren’t quite empire-sized yet. It’s got the muscle for more complex needs—it’s always helping you to get those top search engine spots, plus it’s packed with features right out of the box too.

No need to tack on a bunch of custom fittings, as BigCommerce already has a solid foundation ready for you to build a seriously competitive online store.

Magento Commerce

Magento Commerce, now part of the Adobe Commerce team, is the bespoke suite of eCommerce platforms. It’s for those who have very specific, maybe even intricate, visions for their online store. Magento doesn’t just offer customisation, but it also demands it too. 

This is heavyweight tech that can sculpt your dream store, but just like mastering any art, it comes with a learning curve. You’ll likely need a developer, or maybe a team of them, to bring your vision to life. But once you do, the sky’s the limit on what you can create. It’s for the dreamers who are serious about making those dreams a tangible reality.

For those looking for a free eCommerce platform, try Magento Open Source. Magento Open Source offers extensive customisation options and a robust set of features. However, it’s best suited for businesses with access to technical resources, as its complexity can be a challenge for beginners.

 

Free commerce platforms

If you’re looking for a cost-effective way to get started with your eCommerce business, there are plenty of free platforms to explore, too.  These can be especially appealing for startups and small businesses. However, it’s worth noting that free eCommerce platforms may require more technical expertise to set up and maintain in the long-term.

WooCommerce

WooCommerce is a free plugin for WordPress, making it an excellent choice for those already familiar with WordPress. It’s highly customisable and suitable for businesses of all sizes, but it does require your own hosting, which can add to the overall cost.

Paid vs. free eCommerce platforms

When considering the cost, eCommerce platforms can be broadly categorised into paid and free options. Each has its pros and cons, and the best choice depends on your business model, budget, and specific needs. We’d recommend opting for a paid eCommerce platform.

 

The best commerce platform for your business

Choosing the best commerce platform for your eCommerce website depends on a balance of factors, including cost, technical skill requirements, specific business needs, and scalability. 

For businesses seeking ease of use and quick setup, Shopify stands out as a strong contender. For those looking for a free platform with flexibility and are willing to invest in hosting and development, WooCommerce presents a compelling option.

 

eCommerce-focussed SEO from NMG

If you’ve chosen the ideal eCommerce platform for your business transactional needs, and you want to maximise your reach, we can help with your web design and all things SEO — from technical audits to engaging web copy and blog articles. . 

At NMG, we get that powerful eCommerce SEO is more than just throwing keywords around. It’s about building smart, SEO-rich content that pulls in visitors and converts them into customers.

Looking to spice up your product descriptions, blog posts, or overall web presence? Our team has the expertise to optimise your content and supercharge your SEO strategy, helping your online store shine in the digital marketplace. 

Contact our friendly team  to get started.

Are you finding it difficult to make your business stand out amongst the crowd? If you find that your business is being overshadowed by bigger chains, or you’re struggling to make your mark on local searches, this is a clear sign that you could benefit from local SEO services.

Did you know that local SEO was our first love? Over the years, we’ve been refining and testing our approach to local SEO, and we’re lucky that we can now offer unparalleled opportunities to our clients because of this. Our strategies are designed to place your business front and centre in local searches, ensuring you attract the right customers when you need them most. 

Let’s start together and unlock the potential of local SEO for your business.

 

What is local SEO?

Local SEO is an extremely strategic process. Trust us — we’ve been through the highs and the lows. The key purpose of local SEO is to enhance your business’s visibility in local search results on search engines — it’s all in the name, after all. Once you’ve nailed your local SEO strategy, the idea is you’ll be able to get more business through search. 

These searches can take place on various platforms, including Google, Bing, Yelp, and even Google Maps. The objective is straightforward but powerful — when potential customers in your area search for the products or services you offer, your business should appear near the top of the SERP (Search Engine Results Page).

 

What types of businesses could benefit from local SEO?

Virtually any business with a physical location, or a business that serves a specific geographic area, can experience the benefits of local SEO. When we say any business, we mean it. Restaurants, high-street shops, law firms, medical practices, and even service providers like plumbers and electricians can benefit from the magic touch of local SEO. 

If you have a small to medium-sized business, then local SEO is a more than necessary component for business growth. Local SEO has the power to help your SME stand out in densely populated markets, even against national chains and competition.

Remember — even businesses without a shopfront can get value from local SEO strategies to enhance their visibility to the local audience. It’s one of the simplest ways to attract more foot traffic, drive targeted online traffic, and ultimately increase conversions by connecting your business with your community’s needs.

 

What are the benefits of local SEO? 

With a targeted local SEO strategy, here are just a few of the benefits you can soon experience for yourself: 

Enhanced visibility

With local SEO, when potential customers search for the products or services you offer in your area, your business will appear at the top. You may also find that this increased visibility can translate into more foot traffic, website visits, and all-important conversions and sales.

Higher conversion rates

Hold onto your hats and get ready for some deliciously high conversion rates! Listings in the top local search results are more likely to be clicked on and acted upon. This means that the traffic driven to your website and physical location is not just higher in volume but also more targeted and qualified — leading to better sales.

Trust and credibility

Having your business show up in local searches, complete with up-to-date information and positive reviews, builds trust and credibility among potential customers. Trust is a key factor in consumer decision-making.

 

How to improve your local SEO

It’s time to let you in on some industry secrets. Take a look at our comprehensive local SEO checklist and approach crafted by our SEO experts, designed to cover all bases:

  • Local keyword optimisation: We identify and integrate keywords that your local customer base is using, ensuring your content speaks directly to them, not at them.

 

  •  Google My Business optimisation: We optimise your Google My Business listing for maximum exposure, ensuring your business information is accurate, complete, and engaging.

 

  • On-page SEO tactics: From metadata optimisation to local content creation, we ensure your website is primed to rank higher in local search results.

 

  • Building local citations: We manage your presence across online directories, ensuring consistency in your NAP (Name, Address, Phone Number) information to boost your local search rankings and build customer trust.

 

  • Generating and managing reviews: Positive reviews are essentially gold stars for local SEO. We help you implement strategies for gathering more reviews and then ways to effectively manage them.

 

  • Backlink strategy: By acquiring high-quality local backlinks, we can increase your website’s authority, helping you outperform your competitors.


Not sure where to start or need a bit of a hand getting started? Get in touch with our local SEO specialists and we’ll be more than happy to help.

 

How much does local SEO cost?

As you can probably imagine, the cost of local SEO services can vary widely. All businesses are different, and so are their needs. We wish we could give you a set answer or amount, but we understand that every business has its own set of challenges and goals. With this in mind, our quotes are flexible and designed to align with your specific requirements. 

To get a clearer picture of what local SEO might cost for your business, get in touch with us so we can discuss a quote or organise a local SEO audit — the first step towards nailing local SEO.

 

What is a local SEO audit?

A local SEO audit is essentially a comprehensive review of your current local online presence. We’ll uncover the rights, the wrongs, and everything in between. 

We don’t do this to put a downer on your approach so far. Instead, we like to see it as a bit of an eye-opener for you and your business. We’ll examine various elements of local SEO such as your Google My Business listing, local citations, on-page SEO factors, and your reviews and ratings across different platforms. 

This audit will then provide us with the insights we need to identify any opportunities for optimisation. With this, we can then devise a local SEO strategy that targets your business’s specific areas for improvement.

 

Embrace local SEO with the help of our in-house specialists

As always, we are fiercely committed to providing local SEO services to businesses across the spectrum. Once you recognise the critical role that local SEO plays in your marketing strategy, the only way is up.

Get in touch with our team today to discuss the next step forward for your business.

The World Wide Web is the ultimate battleground for visibility — and every business wants to come out in the top position. However, navigating SEO can be confusing, and with a few SEO slip-ups here and there, you may find that your website begins to struggle.

Today we’re here to help you sidestep these common blunders, so don’t worry — you’re not the first to make them, and you’re definitely not the last. Without further ado, let’s shed light on the usual SEO mistakes and, more importantly, how you can fix them to boost your website’s ranking.

 

  • You’re putting keyword research on the back burner

Diving into SEO without doing your keyword homework is the, if not one, of the top SEO mistakes to avoid. It’s a common misstep that can attract the wrong target audience, or in some unfortunate cases, no audience at all.

It’s best to think of keyword research as the map that guides potential customers to your site. Without it, you’re essentially playing a guessing game with your content, leading your users on a confusing journey to find what they’re looking for. 

Get started by playing around with handy SEO tools such as Google Keyword Planner — it’s an incredible resource that allows you to find out what your audience is searching for. Then, you can specifically tailor and optimise your content to meet their direct needs.

You don’t have to stop there, though — and we’d actually recommend you keep going if you’d like to see tangible results. The conversion magic often lies in long-tail keywords which are more specific, longer phrases that target a more niche demographic. These are your golden tickets to attracting more qualified traffic from users who are closer to making a decision or purchase.

 

  • You’re neglecting on-page SEO

This oversight can be a significant roadblock in your quest to improve your website’s SEO score. Meta titles, descriptions, header tags, and images aren’t there to look pretty and give structure —  they’re integral ingredients that search engines digest to rank your content. Ignoring them means you’re just making it harder for your site to show up where it matters.

Let’s break it down into simple steps. Firstly, start with the meta titles and descriptions of your pages. This is what search engines and potential visitors will look at first, so you must make a good first impression. Include your primary keywords in these areas but keep it natural to prevent keyword stuffing as this can harm your SEO.

Next, header tags. Think of your H1s, H2s, and so forth as structure signifiers. They help organise your content for human eyes and for search engines, making it easier to understand the hierarchy and flow of your information. The quicker your content is understood, the quicker it can be ranked.

It’s an easy mistake, but don’t forget your images. The image alt text describes exactly what’s on display to search engines and it also plays a part in improving accessibility for users with screen readers. It’s a dual win for SEO and user experience in our eyes.

 

  • You’re still publishing low-quality content

Low-quality content just doesn’t hit the spot anymore. Where the focus used to be all on how many keywords you can fit into one paragraph, Google now has a preference for content that is educational, authoritative and trustworthy. In SEO terms, this is also known as the EAT principle, and it’s definitely worth reading up on when you have a spare moment.

When you post high-quality content, you’ll be engaging users and keeping them glued to your site longer. This will also reduce any annoyingly high bounce rates. Then, when you seamlessly incorporate keywords into this type of content, you can ensure that you’re not just filling space pointlessly but enhancing the search engines’ understanding of your website.

Mixing up your content formats can also help matters — videos, infographics, podcasts, and blogs all bring digestible forms of content to the table, catering to various preferences. Ultimately, you need to remember that quality content is still king. It satisfies the needs of search engine algorithms as well as meeting the real, human needs of your audience. A win-win in our eyes.

 

  • You’re treating mobile optimisation as an after-thought

In a time where smartphones are glued to our hands, designing websites exclusively for desktop viewing is, quite frankly, a completely misguided approach. The bottom line is —- mobile optimisation is no longer optional, and ignoring it means missing out on an important audience segment.

Responsive web design is the first place to start. It ensures that your website looks and functions seamlessly across devices, adapting to different screen sizes, no matter what phone model you’re browsing on. Page performance also matters too, though. Improving your page load times is crucial, as even a second’s delay can lead to frustration and a press of the X button.

We have very short attention spans nowadays, right? Well, the new goal is to make everything — from navigation to content consumption — as smooth as silk. Search engines now use mobile-first indexing, meaning they look at the mobile version of your site first when deciding how high you should rank. 

 

  • You’re leaving analytics and tracking behind

What’s the point in implementing a fully-fleshed SEO strategy if you’re not going to assess its impact? Tools like Google Analytics are there for a reason, and they allow you to set specific goals. Be it increasing page views, reducing bounce rates, or enhancing conversion rates, they provide a tangible benchmark for you to measure your success against. 

Regularly diving into this data helps you understand what’s working and, just as importantly, what isn’t. Why not book a slot in your calendar once a week to check up on your analytics? Even a quick 10-minute scan could do wonders for your site’s health.

 

Reach out to us for SEO help

We understand that navigating the complex world of SEO can be daunting. That’s why our tailored SEO services are designed to help businesses like yours avoid these common SEO pitfalls.

Curious to learn more? Visit our SEO hub for insights or get in touch with us to discover how we can transform your SEO challenges into opportunities.

Navigating the ever-changing world of SEO can be complex for anyone — even for experienced SEOs and digital marketers. Understandably, as a small business owner, you may feel a bit lost in the sea of jargon and conflicting information regarding SEO.

Don’t worry — we hear you. And that’s where we come in. At Narwhal Media Group, we specialise in SEO for small businesses, helping you unlock the potential of your online presence sustainably and effectively.

One key tool in your SEO journey is the technical SEO audit. And many small business owners are apprehensive to start with something that sounds so… well, technical. 

Without further ado, let’s explore what a technical SEO audit is and how it can benefit your small business.

 

What is technical SEO?

Technical SEO refers to optimising the technical aspects of a website to improve its ranking on search engines. It’s the foundation of your site’s SEO strategy, involving aspects like site speed, mobile-friendliness, and indexability. 

Why is technical SEO important? 

Think of your website as a house. No matter how beautiful it is, if the foundation isn’t solid, it won’t stand the test of time. Similarly, without a strong technical SEO foundation, your website might struggle to achieve and maintain high search engine rankings. 

Technical SEO ensures that your site is easily accessible, crawlable, and understandable to search engines, which is vital for small businesses aiming to stand out in the digital landscape and amongst competitors. Want to learn more? Check out our guide to the differences between technical and on-page SEO.

 

What is a technical SEO audit?

A technical SEO audit is like a health check for your website. It involves a comprehensive assessment of the technical aspects of your site to identify areas that need improvement for better SEO performance. 

This audit covers a range of elements, from site structure and page speed to security and mobile responsiveness. By conducting a technical SEO audit, you gain valuable insights into what’s working well and what’s holding your site back from achieving its full potential in search engine rankings. As a small business, this audit is an essential step in optimising your online presence and improving visibility to your target audience.

 

How often should you perform a technical SEO audit?

The digital landscape is constantly evolving, and so should your website. We recommend performing a technical SEO audit at least once a year. However, if your site undergoes significant changes, like a redesign or platform shift, it’s wise to conduct an audit immediately following those changes. 

Regular audits ensure that your website keeps up with the latest SEO practices and algorithms. For small businesses, staying on top of these changes can mean the difference between staying hidden in the depths of search engine results or rising to the top where your customers can easily find you.

 

What metrics should you look out for in a technical SEO audit and why?

During a technical SEO audit, certain aspects and metrics are more crucial than others. 

 

  • Site speed: Site speed is critical as it impacts user experience and search engine rankings. Faster websites retain users longer and reduce bounce rates, ensuring visitors engage more with your content. Google also prioritises quicker sites in search results, making speed optimisation essential for visibility and user satisfaction.

 

 

  • Broken links: Broken links negatively impact user experience and site credibility. They also lead to frustration and may deter visitors from further exploring your site. Regularly fixing broken links improves navigation and user satisfaction, and it also helps search engines crawl your site more effectively, enhancing SEO.

 

  • Crawl errors: Crawl errors occur when search engines cannot access or index a web page. These errors can prevent pages from appearing in search results, impacting your site’s visibility. Regularly identifying and fixing crawl errors ensures all your content is indexed and searchable, maximising your website’s reach.

 

  • Duplicate content: Duplicate content can significantly harm your SEO as search engines struggle to identify which version to index and rank. It can also dilute link equity and confuse users. By ensuring that you have unique content across your site, you can enhance search engine trust and user experience, boosting your SEO performance.

 

  • Structured data: Structured data helps search engines understand and categorise your page content more effectively. It enhances rich snippets in search results, making your pages more attractive and informative to users. Implementing structured data can improve click-through rates and visibility, offering a competitive edge in search engine listings.

 

Additionally, it’s important to have certificates for security to enhance your website’s search visibility and build a level of trust with your website users. As you can see, each of these elements plays a vital role in how search engines perceive and rank your site. 

When you run a small business, addressing these areas can significantly improve online visibility and your target audience’s user experience of your website. When you act on the feedback from your technical SEO audit, it’s more likely that your website viewers will turn into paying, conversion-making customers. 

 

How can a technical SEO audit benefit your small business?

A technical SEO audit may seem like a lot of work, especially when you’re just starting out or you have a small team. But it’s a necessity if you want to give your website a chance to shine in the search engine results pages (SERPs). 

By identifying and addressing technical issues, you can significantly improve your website’s search engine rankings. This means more visibility, more traffic, and potentially more customers. 

An audit can also enhance user experience, making it easier for visitors to navigate your site and find what they’re looking for. Arguably and most importantly, a technical SEO audit also helps in building trust with your audience, as a secure and professionally functioning site is more likely to retain visitors. In the digital age, where competition is fierce, a technical SEO audit provides the edge you need to stand out and succeed.

 

Let us carry out a technical SEO audit for your small business

Technical SEO audits are vital for small businesses looking to improve their online presence and performance. At Narwhal Media Group, we understand the unique challenges small businesses face and we specialise in providing SEO solutions tailored to your needs. 

By letting us conduct a technical SEO audit, we can help unlock your website’s potential, ensuring it’s not just functional and beautiful, but also optimised for success in the digital world.

For more information, check our SEO services and get in touch with our agency team.

Keywords play an important role in Search Engine Optimisation (SEO). Ultimately, keywords are what connect your content with the search queries of users, resulting in increased website traffic. 

However, there’s a hidden peril that can jeopardise your SEO efforts — keyword cannibalisation. By understanding the cause of keyword cannibalisation and implementing the right strategies, you can ensure that your content ranks higher, drives more organic traffic, and achieves your business goals.

 

Understanding keyword cannibalisation

Before we dive into prevention strategies, let’s first define what keyword cannibalisation is and why it matters in the world of SEO.

Keyword cannibalisation occurs when multiple pages on your website target the same or similar keywords. When this happens, these pages end up competing against each other in search engine results pages (SERPs). As a result, search engines become uncertain about which page to rank for a particular keyword, which can lead to lower rankings for all the involved pages.

Imagine having two salespeople on your team trying to close the same deal with the same customer simultaneously. It’s counterproductive, right? The same principle applies to keyword cannibalisation — it dilutes your SEO efforts and hinders your website’s overall performance.

 

The impact of keyword cannibalisation

Keyword cannibalisation can have several adverse effects on your website’s SEO and content marketing efforts:

Reduced rankings: When multiple pages compete for the same keyword, they are less likely to rank well in SERPs. This can lead to decreased visibility and lower organic traffic.

Confused search engines: Search engines may have difficulty determining which page is the most relevant for a specific keyword. This confusion can result in your content being pushed lower down the search rankings.

Inefficient use of resources: Creating multiple pieces of content targeting the same keyword can be time-consuming and resource-intensive. This can be especially problematic if your business has limited content production capabilities.

Poor user experience: When users encounter several similar pages from the same website in search results, it can be frustrating and confusing. This may lead to a higher bounce rate and decreased user engagement.

Now that we understand the potential consequences of keyword cannibalisation, let’s explore actionable strategies to avoid it and optimise your SEO efforts.

 

Carrying out content audits

To further safeguard your website from keyword cannibalisation, perform regular content audits. This involves evaluating your existing content to identify any instances of keyword overlap or cannibalisation. 

Create a content inventory: Compile a list of all the pages and blog posts on your website. This can be done manually or with the help of SEO auditing tools.

Analyse keywords: Review the keywords targeted by each page. Identify any pages that are targeting the same or similar keywords.

Assess content quality: Evaluate the quality and relevance of each piece of content — you can use Google Search Console for this. Identify any outdated or underperforming content that may need revision or removal.

Resolve keyword conflicts: If you discover instances of keyword cannibalisation during your content audit, take action to resolve them. Consider consolidating or merging similar pages, redirecting URLs, or re-optimising content to target new, unique keywords.

Update and refresh content: Ensure that your content remains up-to-date and valuable to your audience. For best practice, you should regularly update and refresh older content to maintain its relevance.

By conducting content audits, you can proactively identify and address keyword cannibalisation issues. At NMG, our team is well-versed in conducting content audits for businesses, ensuring that your website’s SEO remains on track. 

 

Implementing a strategic keyword strategy

One of the most effective ways to prevent keyword cannibalisation is by developing a well-thought-out keyword strategy. 

Keyword research

Start by conducting comprehensive keyword research to identify the most relevant keywords to your business and target audience. You can utilise keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-value keywords. Thanks to their high search volume, they have the potential to drive significant traffic or conversion when used in digital content. 

Keyword mapping

Once you have a list of target keywords, create a keyword map. Assign specific keywords to individual pages on your website, ensuring each page targets unique, distinct and relevant keywords. This mapping will help you maintain keyword focus and clarity across your content — ensuring that you do not assign the same keyword twice. 

If you’re struggling to find a new keyword for a similar page, you can also try searching for long-tail keywords. These keywords are more like search queries (think of what you’d type into Google), and they will give you the chance to refine and tailor to the page more specifically. 

Content planning

Develop a content calendar that aligns with your keyword mapping. Plan your content creation efforts strategically to cover a wide range of keywords without overlapping. Each piece of content should serve a specific purpose and target a specific keyword.

Internal linking

Use internal linking strategically to guide search engine crawlers and users to the most relevant pages on your website. Ensure that anchor text reflects the topic and keyword of the linked page.

Using canonical tags

Canonical tags are HTML elements that can be added to your web pages to inform search engines about the preferred or canonical version of a page when multiple versions with similar content exist. When implemented correctly, canonical tags can help prevent keyword cannibalisation. 

Identify the canonical page: Determine which page you want to designate as the canonical version. This should be the most comprehensive and authoritative page for the targeted keyword.

Add canonical tags: Insert the canonical tag in the HTML header of the non-canonical pages, specifying the canonical URL of the preferred page. Search engines will then understand which page to prioritise in search results.

Canonical tags are a powerful tool for managing keyword cannibalisation. In situations where it’s challenging to consolidate or redirect pages, our software team at NMG can help to effectively eradicate keyword cannibalisation.

 

Monitoring and analytics

To ensure that your efforts to avoid keyword cannibalisation are successful, you need to monitor your website’s performance and analyse the impact of your strategies. 

Track keyword rankings: Use SEO tracking tools to monitor the rankings of your target keywords. Keep an eye on any fluctuations that may indicate cannibalisation issues.

Analyse traffic and engagement: Regularly review your website’s traffic and engagement metrics, such as organic traffic, bounce rate, and time on page. Look for patterns or anomalies that may be related to keyword cannibalisation.

Google Search Console: Utilise Google Search Console to identify any indexation or crawling issues that may affect your SEO efforts. It can also provide insights into which pages are ranking for specific keywords.

Conduct A/B testing: Experiment with different approaches to content optimisation and keyword targeting to determine what works best for your website. A/B testing can help you fine-tune your strategies and mitigate cannibalisation. At NMG, this is our bread and butter, and we’re used to fine tuning your SEO day in, day out. 

 

Polish up your business SEO with help from NMG

Keyword cannibalisation can put your digital success at risk. At Narwhal Media Group, our SEO experts have mastered the art of avoiding keyword conflicts, ensuring your brand shines, your audience engages, and your business thrives.

We don’t promise instant miracles, but our SEO strategies age like fine wine — they improve over time. Contact us today to get started.

As we delve into 2024, we can expect the digital marketing landscape to evolve every day. However, beyond the countless Google Algorithm updates and SEO suggestions, Pay-Per-Click (PPC) advertising remains a cornerstone for generating high-quality leads for businesses.

Our agency team has honed their expertise in delivering impactful PPC strategies, and with this knowledge in mind, we’d like to guide you through the nuances of PPC advertising in 2024.

 

Understanding PPC in 2024

PPC — or pay-per-click advertising — has always been about reaching your audience at the right moment, at the right time. As we progress through 2024, PPC is becoming more nuanced and data-driven.

In 2024, pay-per-click services are now more efficient and targeted than ever, and the answer to a successful PPC campaign is to plan it according to your business and its needs. Whatever your budget, our team at NMG will find a way to shine the spotlight on your website. After all — we get it. 

You don’t want to shell out for PPC marketing just for a temporary boost that comes to nothing when your budget runs out. What’s different is that our team has years of experience juggling organic and PPC marketing campaigns, so we’ll find the most effective way for you to reach your business objectives sustainably and efficiently.

 

Crafting effective Google Ad campaigns

Google ad campaigns continue to be a dominant force in the PPC world, and the key to success here lies in understanding the evolving Google algorithms and user behaviour changes. 

Customising your ads to align with your target audience’s search intent and using responsive search ads can greatly improve your ad campaign’s effectiveness. To help you focus on what’s important, our Digital Advertising Specialists will conduct extensive research on your company, your competitors and your target audience to establish a watertight Google ads management strategy. Most importantly, it’ll be a strategy with visible and trackable results.

 

Embracing the power of social media ad campaigns

While Google Ads are critical, diversifying your PPC approach to include social media ad campaigns is equally just as important. Platforms like Facebook, Instagram, and LinkedIn offer unique opportunities for your business to target audiences based on specific demographics, interests, and behaviours — turning website dawdlers into valuable conversion-makers.

Nowadays, social media platforms are evolving to prioritise interactive and visually engaging content. With the help of our designers, we can utilise these features so you can significantly increase engagement and lead generation through your ads.

It’s important to remember that data-driven strategies are also at the heart of successful PPC campaigns — and this is the bread to our butter. 

In 2024, it’s more vital than ever to analyse and utilise the data from your campaigns to refine targeting, messaging, and bidding strategies. Of course, this is something our team is more than happy to assist you with.

 

4 strategies for effective PPC management

If you want to make sure you’re at the top of your pay-per-click ad game in 2024, then partnering with a PPC agency like ourselves could be just what you need. Our expertise in managing complex campaigns across various platforms can drive better results and ROI — music to every business owner’s ears. 

We’re in it for the long haul, and we’re in it for your business. So here are four PPC management strategies that we believe could be useful to you over the next year.

 

1. Keep up with continuous optimisation

PPC management is not a set-and-forget process — even though some may wish this were the case. Continuous optimisation based on real-time data is essential to stay ahead of the competition, so you can adapt and react to market changes quicker than your competitors.

 

2. Focus on perfecting user experience

User experience plays a pivotal role in the success of PPC campaigns. Ensuring that your landing pages are optimised for conversions and that they provide a seamless user journey is crucial.

 

3. Develop advanced and out-of-the-box PPC strategies

The use of AI and automation in PPC strategies is becoming more prevalent by the day, and this is something that we cannot ignore. To keep your business up to speed, our team is trained in utilising AI to help your bidding strategies, audience targeting, and even creating ad copy that resonates with your target audience.

 

4. Practice and refine with personalisation and segmentation

Tailoring your messages and offers to specific audience segments can significantly increase the effectiveness of your PPC campaigns. It’s important to remember that personalisation is no longer a luxury, but a necessity in 2024.

Embrace the future of PPC with Narwhal Media Group

As expected, PPC will continue to evolve with advancements in technology and changes in consumer behaviour. As the digital landscape changes, so will our strategies. However, staying informed and adaptable as a business is key. 

At Narwhal Media Group, we are dedicated to staying at the forefront of these changes, ensuring that our clients’ PPC campaigns remain cutting-edge and effective. By focusing on the key PPC areas we’ve discussed today, we hope your businesses can drive meaningful leads through your future campaigns. 

Connect with us to explore how we can elevate your PPC campaigns in 2024 and beyond.

The online world is complex and saturated, and your website is often the first interaction potential customers have with your business. It serves as your digital storefront, so making a strong first impression is crucial. 

But over time, websites can become outdated, less effective, and fail to meet the changing needs of your audience. That’s when the question arises: is it time for a  should you website redesign?

 

Looking at signs a website might need a refresh

It might not be immediately obvious that your website needs an upgrade, but these are just a few of the telltale signs that it’s time to take another look at your website. 

 

1. Low traffic

One of the most glaring signs that your website may need a refresh is consistently low traffic. If your website isn’t attracting the audience you expect or if your analytics show a declining trend in visitor numbers, it’s time to take action. Low traffic could indicate that your site is not meeting the needs of your target audience or that it’s no longer optimised for search engines.

At NMG, our SEO services can help you analyse your site’s performance, identify the reasons for low traffic, and implement changes to increase your website’s visibility and engagement. Our web designers also specialise in creating user-friendly and attractive websites that can reinvigorate your online presence and attract more visitors.

 

2. Outdated content

Content is king in the digital world, and if your website’s content hasn’t been updated in years, it’s likely turning away potential customers. Information that is outdated or irrelevant can harm your credibility and discourage visitors from exploring your site further.

If your industry has evolved, or if your business has introduced new products or services, your website should reflect these changes. Regularly updating your content not only keeps your audience informed but also improves your search engine rankings, making your site more discoverable. Consider utilising a copywriting service to refresh your content and maintain a relevant and engaging online presence.

 

3. Poor accessibility

Inclusivity and accessibility are essential aspects of a modern website. If your site is not accessible, it could be excluding a lot of potential visitors. It’s important that people with disabilities and neurodivergent readers have equal access to your content and services — and small tweaks to your web design can make a huge difference to these visitors. 

When should you upgrade your website’s accessibility? If your website lacks features like alt text for images, keyboard navigation, or text-to-speech compatibility, it’s time to take action. Web design services can help you ensure that your website complies with accessibility standards, making it user-friendly for all visitors. You might also want to look at your website copy — is it suitable for a range of reading levels? 

 

4. Slow loading speed

In an age where attention spans are becoming even shorter, people expect websites to load quickly. If your website takes too long to load, you risk losing visitors who become impatient and navigate away. Due to this, slow loading times can also negatively impact your search engine rankings.

A website redesign can address this issue by optimising your site’s performance, reducing unnecessary code, and compressing images. You can improve your website’s loading speed, providing a better user experience and increasing the likelihood of retaining visitors.

 

5. Non-responsive design

With the rapid spread of smartphones and tablets, it’s crucial for your website to have a responsive design that adapts to different screen sizes. If your website looks outdated or is not user-friendly on mobile devices, you could be missing out on a significant portion of your audience.

A responsive design ensures that your website displays correctly and functions smoothly on all devices, enhancing your website’s user experience and boosting your site’s search engine rankings. Website design agencies like us can help you implement a responsive design or redesign your website to ensure it’s mobile-friendly.

 

6. High bounce rate

A high bounce rate indicates that visitors are leaving your website shortly after arriving, without engaging with your content or exploring other pages. This can be a sign that your website’s design or content is not appealing or relevant to your target audience.

Website redesign services can analyse your site’s bounce rate and identify the factors contributing to it. By making necessary improvements to the user interface, content, or navigation, you can reduce the bounce rate and encourage visitors to stay longer and explore your offerings.

 

7. Declining conversion rates

Conversion rates are a crucial metric for measuring the effectiveness of your website. If your website’s conversion rates are consistently declining, it’s a clear indicator that something needs to change. Your website should guide visitors towards taking desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.

A website redesign can help you optimise your site for conversions by improving call-to-action placement, simplifying forms, and enhancing the overall user experience. AT NMG, we specialise in creating websites that not only attract visitors but also convert them into reliable customers.

 

8. Ineffective branding

Your website is a reflection of your brand, and if it doesn’t align with your brand identity or convey the right message, it can confuse or alienate visitors. Your branding should be consistent throughout your website, from the colour scheme and typography to the tone of your content.

If you’ve undergone a previous rebranding or if your website’s design feels outdated and no longer represents your brand effectively, it’s time for a refresh. Website redesign services can work closely with you to ensure that your website aligns with your brand and communicates your values and identity clearly.

 

9. Security concerns

Website security is a top priority in today’s digital landscape. If your website is not regularly updated with security patches and features, it may be vulnerable to hacking attempts and data breaches. This can lead to serious consequences, including the loss of customer trust and potential legal issues.

When should you upgrade your website’s security? If you haven’t addressed security concerns in a while or if your website has experienced security breaches, it’s time to invest in website security services. With the help of our data and coding experts, we can implement the latest security measures to protect your website and customer data.

 

10. Difficulty in managing content

Efficiently managing and updating your website’s content is crucial for keeping it fresh and relevant. If you find that your current content management system (CMS) is cumbersome, outdated, or not user-friendly, it may be hindering your ability to make timely updates.

Consider upgrading to a more user-friendly and efficient CMS during your website redesign. This will enable you to easily add new content, make edits, and keep your website up to date without the need for extensive technical knowledge.

 

Give your website a makeover with NMG

At NMG, we are experts in the field of website design. Not only will we make your website look amazing, whether you’re starting from scratch or just want to give your website a little refresh, but we’ll also take care of the content and SEO too.

From engaging copywriting to PPC and lead generation — we’ve got everything you need to make sure your website is compelling to your target audience. Get in touch with us today to find out more.