PAID CAMPAIGNS / SEO
OPTIMISING HUNDREDS OF JEWELLERY PRODUCT DESCRIPTIONS TO INCREASE TRAFFIC BY 78%.
Leading jewellery brand, H Samuel, wanted to optimise their product descriptions to boost traffic to their online products.
OVERVIEW
Working with the Agency department, the Content team created new, search engine-friendly copy for hundreds of product listings. The in-house team worked with a small team of their vetted freelance writers to complete this large copy order. The new copy was based on extensive keyword research and contained contextual internal links, whilst retaining a tone of voice that was true to the H Samuel brand.
CHALLENGES FACED
We faced the challenge of producing a bulk order of high value, optimised, and precisely formatted content for a tight deadline. We also had to ensure that the tone of voice remained consistent across each writer’s work.
WHAT WE DID…
To combat these challenges, we enlisted a handful of carefully selected, trusted writers for this project. All writers were thoroughly briefed on the task, provided with examples, and sent a HTML template.
A new content tracking system was put in place to monitor progress with briefing, writing, proofreading, and submitting. Zipcopi’s content managers worked closely with writers throughout the project, setting staggered deadlines, providing support, and reviewing completed work.
OUR TEAM
Luke Sartain
CEO & Founder
Tom Sutton
Managing Director
Joey Sandman
CFO
Nile Haskins-Spellman
Finance Manager
Andy Toone
Head of SEO
Tansy Dando
Content Delivery Manager
Caroline Johnson
Finance Assistant
Jake Bentham
SEO Executive
Ella Watson
Midweight Designer
Thomas Kupai
Junior Engineer
Chelsea Showering
Head of Sales and Account Management
ACCREDITATIONS
