PAID CAMPAIGNS / SEO
WE COMBINED LOCAL AND NATIONAL OPTIMISATION TO DRIVE FOOTFALL AND INCREASE CONVERSIONS.
Our aim was to help H Samuel increase traffic to premium necklace product listing pages and in turn, increase sales for certain product categories and SKUs.
OVERVIEW
We focused on specific category pages to improve the brand’s organic position for high-value keywords. By carrying out in-depth keyword research, we identified the terms required to increase revenue and average order value. The team also identified internal linking that would boost traffic to similar products. We collaborated with Narwhal/Content to write up optimised product descriptions that would drive traffic.
CHALLENGES FACED
Time was of the essence for this project. The client needed a bulk order of copy in a short space of time, requiring a fast turnaround with precision. Our Agency team needed to work quickly to carry out the necessary keyword research before being able to brief the writing task to our Content team.”
WHAT WE DID…
To speed up the process on H Samuel’s end, the Content team set out all product descriptions in HTML format so the client could quickly copy and paste the content onto their website. This meant that H Samuel started to see results within two weeks of uploading.
After completing the product copy optimisation, the client saw a significant increase in revenue. From February to April, revenue rose by 78%.
OUR TEAM
Luke Sartain
CEO & Founder
Tom Sutton
Managing Director
Joey Sandman
CFO
Claire Short
Operations Director
Nile Haskins-Spellman
Finance Manager
Andy Toone
Head of SEO
Tansy Dando
Senior Content Manager
Caroline Johnson
Finance Assistant
Jake Bentham
SEO Executive
Ella Watson
Midweight Designer
Thomas Kupai
Junior Engineer
Chelsea Showering
Head of Sales and Account Management
ACCREDITATIONS
