CASE STUDY

CRAFTING 22000 WORDS OF OPTIMISED CONTENT TO INCREASE SEASONAL EASTER TRAFFIC BY 30%.

To boost the launch of their Easter range, luxury chocolate company, Hotel Chocolat, needed to increase the organic ranking position of numerous “Easter’’ keywords.

OVERVIEW

Working with the Agency department, we were tasked with producing optimised copy for all Easter product descriptions, category pages, and blog articles. Due to our extensive experience writing with the client’s tone of voice, we kept this project in-house, creating 22,000 words of original, keyword-rich copy for their Easter product listings and category pages.

CHALLENGES FACED

We needed to help Hotel Chocolat stand out in the extremely competitive Easter chocolate market. To combat this challenge, it was important to utilise the extensive keyword research we had available and further boost content with contextual internal linking.

Our writers successfully struck the balance between creating SEO-oriented content and ensuring all content was useful to readers, highly original, and reflected the Hotel Chocolat brand.

WHAT WE DID…

Drawing on Google Trends analysis, we planned and produced engaging Easter-related blog articles to support the product listings. These blogs internally linked to the Easter products and landing pages (aiding SEO) and could be shared on the client’s social media.

Within two months of publishing the content, Hotel Chocolat jumped six positions for the competitive keyword “Easter eggs’’.

Compared to the previous year, traffic on the Easter pages increased 30% in March and April. As traffic soared, their product range soon sold out — with transaction and revenue also increasing by 40% in these two months.

luke sartain
Luke Sartain

CEO & Founder

Tom MD Tom MD
Tom Sutton

Managing Director

Joey CFO Joey CFO
Joey Sandman

CFO

Nile Haskins-Spellman

Finance Manager

Andy Toone

Head of SEO

Tansy Content Delivery Manager
Tansy Dando

Content Delivery Manager

Caroline Johnson

Finance Assistant

Jake Bentham

SEO Executive

Ella Watson

Midweight Designer

Thomas Kupai

Junior Engineer

Chelsea Showering

Head of Sales and Account Management

ACCREDITATIONS