PAID CAMPAIGNS / SEO
DRIVING NON-BRAND TRAFFIC AND BOOSTING FERTILITY MONITORING BRAND, OVUSENSE’S, SERP RANKING BY 43 PLACES.
Fertility monitoring brand, OvuSense, commissioned us to help increase non-brand-related traffic, boost their SERP results and, ultimately, increase revenue.
OVERVIEW
We supported OvuSense with a multi-stranded strategy. Using our keyword research skills and analytics knowledge, we were able to help the brand climb the SERP rankings and increase organic, non-brand traffic to the company’s website.
CHALLENGES FACED
Working in a consultative way allowed our Agency team to oversee several areas to improve OvuSense’s ranking and traffic.
Combining custom reporting (which included dashboards, data studios and a manual traffic breakdown) with site speed improvements and a keyword-driven content plan, we were able to collaborate with the client’s PPC and social media teams to achieve the desired results.
WHAT WE DID…
To combat these challenges, we enlisted a handful of carefully selected, trusted writers for this project. All writers were thoroughly briefed on the task, provided with examples, and sent a HTML template.
A new content tracking system was put in place to monitor progress with briefing, writing, proofreading, and submitting. Zipcopi’s content managers worked closely with writers throughout the project, setting staggered deadlines, providing support, and reviewing completed work.
OUR TEAM
Luke Sartain
CEO & Founder
Tom Sutton
Managing Director
Joey Sandman
CFO
Claire Short
Operations Director
Nile Haskins-Spellman
Finance Manager
Andy Toone
Head of SEO
Tansy Dando
Senior Content Manager
Caroline Johnson
Finance Assistant
Jake Bentham
SEO Executive
Ella Watson
Midweight Designer
Thomas Kupai
Junior Engineer
Chelsea Showering
Head of Sales and Account Management
ACCREDITATIONS
