CASE STUDY
WRITING ENGAGING AD COPY AND A RADIO SCRIPT TO SHOWCASE A FITNESS CLUB’S USP AND INCREASE MEMBERSHIP SIGN-UPS.
We worked with NARWHAL/AGENCY to create short and snappy social media ads and a script for a radio advert designed to increase Strive Jersey’s membership numbers.
OVERVIEW
Strive is a premium health and fitness club in Jersey. They approached us to assist them in their social media ad campaigns. We collaborated with the NMG Agency department to roll out a series of Facebook ads to drive traffic to Strive’s website and increase membership numbers.
CHALLENGES FACED
After an initial draft of copy, as requested by the client, we realised that Strive’s unique selling point wasn’t being clearly communicated. As such, the ads weren’t going to be reaching the target audience.
WHAT WE DID…
As a premium venue, Strive provides an extensive range of classes, facilities and services beyond that of a standard gym.
We suggested that an effective ad campaign should take this into consideration. The client agreed and we put together ad copy to focus on each of these luxury features.
We also applied this to a 30-second radio script that Strive commissioned us to write. After rolling out the targeted ads and the local radio advert, Strive saw a significant increase in enquiries and sign-ups to their annual memberships.
OUR TEAM
Luke Sartain
CEO & Founder
Joey Rickman
CFO
Nile Haskins-Spellman
Finance Manager
Tansy Dando
Content Delivery Manager
Caroline Johnson
Finance Assistant
ACCREDITATIONS
