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Grab your reader’s attention with these 8 blog title tips

By Tansy Dando | April 4, 2024

It only takes a click and a scroll nowadays to realise that the battle for attention online is fiercer than ever — especially for businesses. The leader of this battle? A good old captivating title. 

Our team of copywriters and content creators recognise that a blog title does more than merely introduce content. Did you know that it’s a huge decisive factor in a reader’s engagement levels? 

Let’s explore the strategies to not just capture but captivate your audience with titles that promise value and — most importantly — deliver.

 

1. Know your audience and meet their needs

Understanding your audience is arguably the most important part of effective content creation. Without it, what’s the point?

By knowing who your readers are, you can tailor your blog titles to resonate with their interests, questions, and needs. This often involves researching your audience’s demographics, preferences, and online behaviours, including the keywords they use when searching for content. This will make your content more appealing to your target audience while enhancing SEO visibility, ensuring your content reaches the right people and sparks interest.

 

2. Words, power, action!

Blog titles are the perfect time to give your writing the extra oomph. You can do this through the use of action words and power words to significantly elevate the engagement factor of your titles. 

Action words, such as “discover”, “create”, and “explore” invite readers to engage with your content more actively. Power words, like “essential” and “ultimate” evoke strong emotional responses, making the promise of your content even harder to click away from. 

As you can see, incorporating these dynamic words into your blog titles can transform a bland title into a captivating call to action.

 

3. Don’t be afraid of listicle titles

Ever wondered why you find Buzzfeed-style blogs so captivating? “Top 10 kitchen gadgets you can’t live without”, “6 millennial books that will change your life” — you know the drill.

Numbers and lists in blog titles have a strong psychological appeal. Why? Because they suggest quick, easily digestible information, making them particularly attractive for readers seeking quick answers and solutions. This format will also increase your click-through rates from audiences seeking the most accessible information available.

 

4. Ask questions

In day-to-day conversations, a question is a great way to show your conversation partner that you’re engaged and interested. So why shouldn’t we do the same for blog title creation?

Posing questions in blog titles is a strategic way to engage readers and spark their curiosity. Subconsciously, the reader will then want to scan the content for answers, making the title more interactive and the content more appealing. Question-based titles are effective as they directly address the reader’s potential queries or challenges, encouraging them to click through for extra informational tidbits.

 

5. Make use of trending topics

Using buzzwords and trending topics in your blog titles can significantly boost engagement — and this can all be done by simply tapping into current discussions and interests. 

At Narwhal Media Group, our blog writing services include the identification of trends in your industry, ensuring your content is both relevant and timely. However, as with anything, it’s essential to balance trendiness with timelessness, ensuring the content remains what we call ‘evergreen’. This approach not only attracts immediate attention but also builds a lasting resource for readers. The best of both worlds!

 

6. Offer solutions to your audience’s problems

Titles that offer solutions to common problems are highly effective in attracting readers. They directly target the audience’s needs or pain points after all. This approach not only draws readers seeking solutions but also establishes your content as a go-to resource, enhancing your value and reach.

Not sure where to start? To find your target audience’s issues for blog title creation, dive into platforms where they voice concerns and interests. That’s right — social media and news outlets.

Google News offers insights into current events and trends related to your niche, and social media platforms are goldmines for discovering real-time questions and topics that your audience cares about.

 

7. Test, test again, and refine

Refining your blog titles commonly relies on understanding your audience through feedback, engagement metrics (like views and shares), and other industry trends. Analysing which titles have historically performed will give you informative insights into what makes your audience tick.

The most important thing to remember is: don’t just stop once you’re finished testing! It’s time to put your findings into action. To efficiently improve your blog engagement and reach, you’ll need to continuously incorporate your learnings and findings into new titles.

 

8. Try A/B testing

You may have heard of A/B testing before — and it’s not something to be afraid of. It’s an incredibly insightful tool that can help you understand the responses of your target audiences. There’s a reason why it’s used in many marketing fields, such as PPC management, SEO, and content creation

A/B testing a blog title will involve presenting two variations of a title to similar audiences and analysing which one performs better in terms of clicks, engagement, and conversions. You can do this by signing up for tools like Optimizely, Hotjar, and VWO.

You’ll then be able to examine the data from your blog title A/B tests, so you can understand your audience’s preferences better and refine your approach to title creation.

The result?

  • Enhanced engagement: Discovering the most effective titles can significantly increase the reader’s interaction with your content.

 

  • Increased traffic: Titles that are efficiently optimised through testing tend to draw more visitors, boosting your content’s search engine visibility.

 

  • Content strategy refinement: Regularly testing your blog titles will help inform your overall content strategy, ensuring it consistently aligns with your target audience’s preferences and trends.

 

The whole point of A/B testing is ensuring that your blog titles aren’t just guesswork. Instead, A/B testing ensures data-backed blog titles that should reap impressive results, leading to more effective engagement with your target audience.

 

Improve your blog titles with the help of Narwhal Media Group

Elevate your content and connect with your target audience on a new level with our team at Narwhal Media Group

We’re proud to offer bespoke blog writing and SEO copywriting services — all of which are designed to meet your industry’s unique needs. Our main goal? Ensuring your content not only reaches but emotionally resonates with your target audience. Find out more about our approach to tailor-made SEO solutions and discover how we can enhance your content strategy today. 

Get in touch with the NMG team for expert guidance and support in navigating your business’s digital content creation and strategy.

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