TECHNICAL SEO | CHAPTER 3.7
All you need to know about voice searchShare page
Once upon a time, speaking to an inanimate object may have been seen as a little bit odd… But now, Google, Alexa, and Siri are three companions that lead to many of us speaking to devices on a daily basis. And with over a quarter (27%) of online users around the world using mobile voice search, it’s essential to consider it in your SEO strategy. What’s more, that percentage is expected to rise exponentially in the next few years.
If you’re wondering how to make the most of voice search technology and ensure your website is optimised for this search method, read on!
PART 1 OF 3
Evolving SEO and the rise of voice search
The world of search engine optimisation (SEO) is always evolving, but it remains a crucial part of a business’s online presence. SEO is the process of ensuring your website appears as high up on a search engine results page (SERP) as possible. Higher visibility leads to more traffic and sales.
As consumer behaviour and Google’s algorithms update, SEO strategies must adapt to keep up. In recent years, one of the biggest shifts in how people search online is the rise of voice recognition and voice searches.
What is voice search?
Who’s using it?
Why optimise your website for voice search?
PART 2 OF 3
SEO tips for voice search
So now you know about the importance of voice search, how can you optimise your website and content to make the most of it?
Use conversational content
Include long-tail keywords
Keep your meta descriptions concise
Use local SEO
PART 3 OF 3
Integrating SEO for voice search
A well-rounded search engine optimisation strategy integrates a focus on voice search with other SEO aspects. For best results, you want to be aware of all the different ways Google and other search engines rank content. Why not visit our SEO Hub for more resources on optimising your website?
THE COMPLETE GUIDE
In this series we’ll show you to create a comprehensive SEO strategy, tackling core ranking factors across all aspects of SEO. We’ll help you build a tailor-made strategy that’s right for your business and build the confidence you need to push your business to the next level.
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