ON PAGE SEO | CHAPTER 1.1
A COMPREHENSIVE GUIDE TO ON-PAGE SEO FOR BETTER RANKINGSShare page
PART 1 OF 3
What is on-page SEO and why is it important?
On-page SEO – sometimes called on-site SEO – focuses on the content of specific pages that make up your website. This can cover both the content the user sees and the HTML source code or scripts that make up these pages. This is different to off-page SEO, which refers to signals external to your own website such as backlinks or mentions.
On-Page SEO optimisation is often the first action a webmaster takes in an SEO strategy. This is because it directly impacts how your site is displayed on Google, which keywords a page targets and what the user sees when they visit.
PART 2 OF 3
On-page ranking factors
Ranking factors evolve over time. How Google evaluates your on-page content may change, sometimes seemingly overnight, but there’s a few core elements that hold true.
PART 3 OF 3
Things to watch out for when reviewing on-page content
Cloaking is the practice of delivering different content to search bots than to the user. Google may perceive this as trying to hide content from the user to manipulate rankings and penalise you for it. Google can also recognise black-hat practices such as hiding text on a page by setting the text the same colour as the background and therefore invisible to users.
Thin content is content that is considered to have little to no discernable value to the user. These could be pages that don’t cover a subject in enough depth or have no clear purpose, creating an unnecessary step in a user’s journey. The latter is why it’s vital to consider how your users will navigate your site and move through it in a multi-page journey.
Duplicate content is where identical content sits on two separate URLs with nothing to define the difference. It’s always best to create pages that are unique, but there are plenty of cases where it is necessary for two separate URLs to contain identical content. In these cases, it may be best to use a rel=”canonical” tag in the HTML which signals to Google which of the two (or more) pages you consider ‘canon’ and should therefore be shown in search.
Keyword stuffing is when the content overuses the target keywords in the content with the thought that it will increase Google’s likelihood to rank it. Remember that Google’s overall aim is to provide the best value content to the user. That means all content should read naturally and not look as if it was written by a robot.
Now we’ve covered the basics, learn how to write awesome content for your site that will rank.
THE COMPLETE GUIDE
In this series we’ll show you to create a comprehensive SEO strategy, tackling core ranking factors across all aspects of SEO. We’ll help you build a tailor-made strategy that’s right for your business and build the confidence you need to push your business to the next level.
ON PAGE SEO
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