TECHNICAL SEO | CHAPTER 3.6
The basics of mobile SEOShare page
PART 1 OF 5
The basics of mobile SEO
In a world increasingly driven by technology, it’s vital to adapt your search engine optimisation (SEO) to ensure your website works effectively on platforms other than desktops. Mobile SEO is the process of making sure that customers visiting your site on a mobile device get the best experience possible.
PART 2 OF 5
Why is mobile SEO important?
Chances are, right now, your smartphone is somewhere nearby. The same goes for a majority of potential consumers. 87% of adults in the UK own smartphones, and 81% of those frequently use their phone to search for information about certain services and goods. In fact, mobile devices account for more than half of all global website traffic.
As you can see, there’s a huge potential for traffic on your mobile site. However, poorly optimised sites can put customers off from making transactions. Frustratingly slow page loading, for one, can cause people to give up.
And what about finding you in the first place? Well, that’s all about Google. Years of optimising searches for mobile device users means that Google now places a huge amount of value on how your mobile site works.
PART 3 OF 5
Google’s mobile-first index
Every so often, Google updates their ranking algorithms. Keeping up with them is the way to improve your search engine result page (SERP) ranking and gain more traffic.
In 2015, Google launched an algorithm designed to reward mobile-friendly sites. As a result, sites that weren’t mobile-friendly greatly suffered in the rankings. And in 2016, Google announced they would go on to solely catalogue the mobile version of a page’s content rather than the desktop version.
This mobile-first indexing approach reflects how vital mobile searches are and how much difference mobile SEO can make.
PART 4 OF 5
Best practices for mobile SEO
So, how can you optimise your mobile site to help your business climb those SERP rankings? If you’re unsure how your mobile site measures up, you can check on Google’s handy Search Console tool or Mobile-friendly Test. Either of these will let you know whether or not users have trouble using your website on their mobile devices.
Following that, here are a few ways you can improve your mobile SEO:
Improve page speed
Design your site for mobile
Responsive web design
Optimise meta titles and meta descriptions
Optimise for local searches
Consider voice searches
Think about the user’s journey
PART 5 OF 5
Optimised mobile sites
No matter what kind of business you run, improving your mobile SEO can greatly support your customer traffic. With busy audiences who are always on the go and want instant results, searches on mobile devices are a convenient option. You can get more information about SEO on a broader level on our SEO Hub.
THE COMPLETE GUIDE
In this series we’ll show you to create a comprehensive SEO strategy, tackling core ranking factors across all aspects of SEO. We’ll help you build a tailor-made strategy that’s right for your business and build the confidence you need to push your business to the next level.
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