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How to use conversational AI to grow your business

By Narwhal Media Group | May 25, 2023

In today’s fast-paced business landscape, staying ahead of the competition requires embracing innovative technologies. One such technology that has recently gained a significant amount of attention is conversational AI. 

By leveraging artificial intelligence (AI) and natural language processing, conversational AI enables businesses to engage with customers in a personalised and interactive manner, and the software can also act as a hardworking task assistant.

But how exactly do AI chatbots work, specifically conversational AI, and what are the benefits of AI that can help to grow your business? 

 

What is conversational AI?

Conversational AI is a virtual language model powered by artificial intelligence (AI) technology that can simulate human-like conversations with users. These AI chatbots are designed to understand natural language and respond intelligently to customer queries and requests. They can be integrated into websites, messaging platforms, and mobile applications, enabling businesses to engage with their customers 24/7.

More recently, language models such as ChatGPT have risen in popularity to help assist employees with tasks, such as composing emails, essays, and even code. AI-generated language models pull information from the web, build upon existing content to make it unique, and can produce long-form copy in a matter of seconds. 

 

How does conversational AI work?

Conversational AI relies on natural language processing (NLP) algorithms and machine learning techniques. NLP enables them to understand the context, intent, and sentiment behind user messages, allowing for accurate and meaningful interactions. Through continuous learning from vast datasets, conversational AI systems improve their performance over time, becoming more efficient at understanding user preferences.

 

What are the benefits of AI chatbots?

AI chatbots are a great tool to utilise as an extra helping hand to both your customers when all your human staff are otherwise engaged. You can also use them to assist your employees with time-consuming tasks. 

 

AI Writing software: ChatGPT

 

AI writing software, like ChatGPT, can be a valuable asset for businesses looking to streamline content creation. ChatGPT is a powerful language model that can generate ideas, suggest improvements, and even draft social media captions, blog posts, or marketing materials. It saves time by providing a starting point for content creation and can serve as a helpful tool in brainstorming and refining ideas. 

However, it is important to remember that content generated by AI should be amended with a human touch to ensure accuracy, maintain brand consistency, and align with your business’s tone and voice.

 

Cost and time efficiency

 

Deploying AI chatbots can significantly reduce operational costs. Unlike human agents, chatbots can handle multiple conversations simultaneously, eliminating the need for scaling up customer service teams. 

AI chatbots also offer instant responses, minimising customer wait times and enhancing overall efficiency. By automating repetitive tasks, such as order tracking or appointment scheduling, AI chatbots free up valuable time for employees to focus on strategic initiatives. 

 

Time-efficiency

 

Similarly, AI writing software can offer significant time-saving. One of the key benefits of using conversational AI is the significant time savings it offers. Instead of spending hours brainstorming ideas or writing content from scratch, conversational AI can provide instant suggestions, starting points, or even draft portions of text. It streamlines the content creation process, allowing your team to focus on refining and enhancing the output, ultimately saving valuable time.

 

Enhanced social media presence

 

Social media plays a crucial role in modern business marketing strategies. AI chatbots can be a valuable tool in managing your social media presence. It can generate engaging social media captions, suggest content ideas, and assist in creating posts that resonate with your target audience. By leveraging conversational AI’s capabilities, you can consistently deliver high-quality content that attracts attention, increases engagement, and strengthens your brand’s presence on social media platforms.

 

Streamlined content production

 

Producing consistent and engaging content is a vital component of any marketing strategy. Conversational AI can serve as a valuable writing assistant, helping you generate blog posts, articles, and marketing materials. It can offer ideas, suggest improvements, and assist in drafting compelling content. While AI chatbots provide a solid foundation, it is important to amend the generated content with a human touch. This ensures that the final output aligns with your brand’s tone, voice, and values.

 

Improved customer service 

 

Delivering exceptional customer service is paramount to business success. AI chatbots can augment your customer service efforts by providing instant responses to customer inquiries. It can handle frequently asked questions, provide product information, or guide customers through common issues. By integrating AI chatbots into your customer support channels, you can enhance response times, increase customer satisfaction, and free up your support team to focus on more complex customer interactions.

 

The future of AI

 

Whilst it’s clear that there are numerous benefits and uses of conversational AI, it is important to acknowledge that the overall safety and long-term progression of AI technology remain uncertain. Many experts and stakeholders in the field have been raising concerns and issuing warnings about the development of AI, and as AI continues to advance, it is crucial to prioritise ethical considerations, ensure transparency in algorithms, and address potential biases. 

It’s important to establish regulations and guidelines to govern AI usage that can help mitigate risks and promote responsible and beneficial applications. While conversational AI offers tremendous potential for businesses, it is essential to proceed with caution and foster a thoughtful approach to its development and deployment.

 

Content services with Narwhal Media Group

While AI writing software offers impressive capabilities, it is important to remember that its responses are generated based on patterns and examples from its training data. To ensure accuracy, maintain brand consistency, and add a human touch, it is essential to review and refine the output provided by AI chatbots. 

At Narwhal Media Group, we will amend, adjust, and improve AI-generated content to align with your business goals, values, and audience expectations. Whether you’re looking to attract high-quality leads, need an SEO expert, or compelling, snappy copy – we’ve got you covered.

Get in touch to discuss our services today to see how we can help elevate your business.

 

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