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Is local SEO right for your business?

By Molly Govus | February 7, 2024

Are you finding it difficult to make your business stand out amongst the crowd? If you find that your business is being overshadowed by bigger chains, or you’re struggling to make your mark on local searches, this is a clear sign that you could benefit from local SEO services.

Did you know that local SEO was our first love? Over the years, we’ve been refining and testing our approach to local SEO, and we’re lucky that we can now offer unparalleled opportunities to our clients because of this. Our strategies are designed to place your business front and centre in local searches, ensuring you attract the right customers when you need them most. 

Let’s start together and unlock the potential of local SEO for your business.

 

What is local SEO?

Local SEO is an extremely strategic process. Trust us — we’ve been through the highs and the lows. The key purpose of local SEO is to enhance your business’s visibility in local search results on search engines — it’s all in the name, after all. Once you’ve nailed your local SEO strategy, the idea is you’ll be able to get more business through search. 

These searches can take place on various platforms, including Google, Bing, Yelp, and even Google Maps. The objective is straightforward but powerful — when potential customers in your area search for the products or services you offer, your business should appear near the top of the SERP (Search Engine Results Page).

 

What types of businesses could benefit from local SEO?

Virtually any business with a physical location, or a business that serves a specific geographic area, can experience the benefits of local SEO. When we say any business, we mean it. Restaurants, high-street shops, law firms, medical practices, and even service providers like plumbers and electricians can benefit from the magic touch of local SEO. 

If you have a small to medium-sized business, then local SEO is a more than necessary component for business growth. Local SEO has the power to help your SME stand out in densely populated markets, even against national chains and competition.

Remember — even businesses without a shopfront can get value from local SEO strategies to enhance their visibility to the local audience. It’s one of the simplest ways to attract more foot traffic, drive targeted online traffic, and ultimately increase conversions by connecting your business with your community’s needs.

 

What are the benefits of local SEO? 

With a targeted local SEO strategy, here are just a few of the benefits you can soon experience for yourself: 

Enhanced visibility

With local SEO, when potential customers search for the products or services you offer in your area, your business will appear at the top. You may also find that this increased visibility can translate into more foot traffic, website visits, and all-important conversions and sales.

Higher conversion rates

Hold onto your hats and get ready for some deliciously high conversion rates! Listings in the top local search results are more likely to be clicked on and acted upon. This means that the traffic driven to your website and physical location is not just higher in volume but also more targeted and qualified — leading to better sales.

Trust and credibility

Having your business show up in local searches, complete with up-to-date information and positive reviews, builds trust and credibility among potential customers. Trust is a key factor in consumer decision-making.

 

How to improve your local SEO

It’s time to let you in on some industry secrets. Take a look at our comprehensive local SEO checklist and approach crafted by our SEO experts, designed to cover all bases:

  • Local keyword optimisation: We identify and integrate keywords that your local customer base is using, ensuring your content speaks directly to them, not at them.

 

  •  Google My Business optimisation: We optimise your Google My Business listing for maximum exposure, ensuring your business information is accurate, complete, and engaging.

 

  • On-page SEO tactics: From metadata optimisation to local content creation, we ensure your website is primed to rank higher in local search results.

 

  • Building local citations: We manage your presence across online directories, ensuring consistency in your NAP (Name, Address, Phone Number) information to boost your local search rankings and build customer trust.

 

  • Generating and managing reviews: Positive reviews are essentially gold stars for local SEO. We help you implement strategies for gathering more reviews and then ways to effectively manage them.

 

  • Backlink strategy: By acquiring high-quality local backlinks, we can increase your website’s authority, helping you outperform your competitors.


Not sure where to start or need a bit of a hand getting started? Get in touch with our local SEO specialists and we’ll be more than happy to help.

 

How much does local SEO cost?

As you can probably imagine, the cost of local SEO services can vary widely. All businesses are different, and so are their needs. We wish we could give you a set answer or amount, but we understand that every business has its own set of challenges and goals. With this in mind, our quotes are flexible and designed to align with your specific requirements. 

To get a clearer picture of what local SEO might cost for your business, get in touch with us so we can discuss a quote or organise a local SEO audit — the first step towards nailing local SEO.

 

What is a local SEO audit?

A local SEO audit is essentially a comprehensive review of your current local online presence. We’ll uncover the rights, the wrongs, and everything in between. 

We don’t do this to put a downer on your approach so far. Instead, we like to see it as a bit of an eye-opener for you and your business. We’ll examine various elements of local SEO such as your Google My Business listing, local citations, on-page SEO factors, and your reviews and ratings across different platforms. 

This audit will then provide us with the insights we need to identify any opportunities for optimisation. With this, we can then devise a local SEO strategy that targets your business’s specific areas for improvement.

 

Embrace local SEO with the help of our in-house specialists

As always, we are fiercely committed to providing local SEO services to businesses across the spectrum. Once you recognise the critical role that local SEO plays in your marketing strategy, the only way is up.

Get in touch with our team today to discuss the next step forward for your business.

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